Romina Lanjani

What have you learned from your audience feedback?

I gathered 10 people in order to collect primary data on their opinions of our music video. Doing this helped me learn the positive and negative aspects of the video.

From asking our target audience of 13-18 year old teenage girls through a questionnaire, we are pleased to find out that our video matches the conventions of synthpop genre. The people who disagreed or were unsure about the type of genre thought it could be indie due to the kaleidoscopes. A quote we received was: "My favourite part of the music video was when the artist was laying on the ground amongst the colourful balloons with a birds eye view panning shot". A negative comment we received: "The kaleidoscopes made me think the music video was partly pop and indie genre". The kaleidoscopes were meant to be playful, representing pop however for some of our audience it came across as surrealism relating to the indie genre.

The fact that most of our audience agreed to our music video being mostly played on MTV music channel made us realise how popular it could be as we have embedded pop elements through advertising our artist's brand image of bright, bubbly and playful. The 40% believed our music video could be played on Chart Show as our artist is British, therefore the song would be representing that ethnicity. Someone we interviewed said: "Your music video looks like it belongs the on MTV channel as it fits in with the upbeat pop genre". Another participant said: "I believe your music video would be seen on Chart Show as most of the popular music videos are seen on the countdown".

Most people we asked agreed that our magazine advert and digipak compliments our music video. It was found that 40% of my target audience agreed with this as I stuck with a pink girl theme, along with bubbles which are symbolic throughout the music video, representing that fun aspect of our artist. However another 40% also disagreed as they believed the music video came across more feisty, where as the digipak and magazine advert represented a child-like element. A positive comment involved a participant stating, "the Digipak and magazine advert have clearly taken themes and symbols from the music video making them link, such as the bubbles and the bright colours". Another participant disagreed and believed: "the Digipak and magazine advert do not entirely go hand in hand when complimenting the music video as the bubble gun isn't featured in to represent the initial title of the song".

Positives-
Our target audience enjoyed the upbeat aesthetic of our music video as it consists of the synth pop conventions that we embed in our video.
The target audience got inspiration from our artist as they believe her style was very popular for teenage girls.
They enjoyed the narrative of revenge on her ex- boyfriend as it matched the lyrics of the song.
The hat represents the playful element of the video and the dance was enjoyable for the audience to watch.

Negatives-
Could be less kaleidoscopes in the video.
They thought that perhaps we could develop the narrative so the audience could see what happens to the ex-lover at the end.

These are the three stages of my magazine advert. The first picture is an outline of the bubble with my artist inside it. I then developed this bubble idea by adding another layer of bubble to make it more clear that my artist has a bubbly and bright image. Finally I decided to use opacity on the bubble over her to make it look like she is inside her own little world. The addition of the feather next to the italic writing imitates my chosen symbol used from my digipak. Along with this, I included the ratings, a quote by MTV to advertise her brand image. I got the logo advertising the song on iTunes so that people will have access to her song online. Again the record label is embedded to convey the genre of the music I am advertising.