Saul Bass

Saul Bass was an American graphic designer and a winning film maker, well known for his design of the motion picture title sequences, logos and film posters. One of the most famous title sequence he created was a film called 'Psycho'. 

What is an opening title sequence and why is it important? 

A title sequence is the method by which films or TV programs present their title and cast members, utilizing visuals as well as sounds. This is all important as it introduces the theme and mood of the film so the audience know what typical things to expect.