Here is the back of my digipak where I decided to choose a garden for the background as it is symbolic of freedom and independence. My artist is wearing the hat, showing off her brand image. Alongside this, her pink jumper and complementary colourful scarf adds to the feminine pop theme I'm trying to advertise. The font of the tracklist has a glowing effect and a black outline making it easier for the targeted audience (13-18 year old teenagers) to read. Due to the colourful background, I believe the mostly females would be drawn to buy the album.
The front of my digipak consists of the artist posing with the hat and giving a cheeky grin to illustrate a playful element. I chose colourful balloons as the background as a symbol of the heart shaped balloon in the music video. I selected an italic font to captivate the audience and to heighten the pop aspect. I chose the colour pink, as it fits with the pink theme of her jumper and the balloons.
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