In 1954, The auteur theory was created by Francois Truffaut and it was intended to show a director's film to reflect the personal creative visions. An example of this is Alfred Hitchcock's movie 'Psycho', as he stars in his film and addresses mental health awareness. Hitchcock's visual was to use a black and white theme but chooses a photo with bold colours to present the good and bad characters.How can this theory be applied to music videos?
We can apply the theory to music videos as we can easily look for:
- Themes
- Borders
- Colours
- Symbolism
- Storyline
- Quick editing
- Choreographed dances
Discuss an auteur in the music video industry.
This theory applies to Hype William's music videos as we can see themes of pop. The director embeded symbols within his videos to depict the light-hearted genre, an example of these repeated symbols are the bright eye-popping colours and borders to focus on the artist. William's also admires womens' assets by using a low angled shot and close ups, he utilises a green-screen to illustrate the setting the song may relate to. One of Hype William's videos is Beyonce's 'Check on it' where he includes these key elements of pop.There's a quick cross- cut between these two frames on the beat.
Hype William's uses different shades of pink, highlighting the feminine side of the video. However he sticks with the bright theme by using a bright shade of red which is the equivalent of a masculine colour.
Beyonce's border is a silky material, where as the rapper's border has his face split in two to represent femininity and wealth verses vanity.
No comments:
Post a Comment