Genre conventions of Synthpop

I have been researching various artists who employ synthpop genres so I can be inspired by them. All the videos utilise bold and bright colours with techno effects. The music videos often have both narrative and performance base to create a link with the lyrics. Every video has a backdrop or follows a theme for instance, Mariana and the Diamonds 'Oh No' follows a pop art theme. Some of the music videos may be filmed in the streets or a garage where the band may perform.
All the music videos below share a common techno beat, enhancing the snythpop genre and advertising the energetic aspect of the song. Alongside this, most of the videos include dancing and some instruments, making the music more realistic. 
Marina and the Diamonds= Oh No














Ellie Goulding= Goodness Gracious














 Sky Ferreira= Lost In My Bedroom

Lights= Toes