Record label research

I decided this record label as it is the first label Chvrches got signed to, therefore it relates to the synthpop genre. 

Atlantic records is an American record label best known for its numerous recordings of rhythm and blues, rock and roll, jazz, and hip hop. However I thought that the bright bold colours would add to the synth pop, girly genre relating to my artist's brand identity.

Capitol records advertises various different genres such as Katy Perry, which is symbolic of pop theme. Her quirky and colourful brand image sets an influential aspect which I decided to use for my artist.   

Virgin Records, Ltd. is a record label founded by English entrepreneur Richard Branson.